2K Hires Apex Legends Producer to Boost Troubled Hero Shooter Ambitious Title

2K Games has secured a seasoned producer from Respawn Entertainment to direct the development team at their internal studio, which is currently developing the forthcoming third-person action-packed title known as Project Ethos.

Leadership Change Comes After Poor Reception

The new appointee steps into the role of studio head at 31st Union following the dismissal of previous head Michael Condrey, who was reportedly let go due to the game's disappointing initial reveal last autumn.

On Wednesday, 2K president a key figure updated staff about this organizational change through an internal memo, which stressed that playtesting had indicated the need for a clearer vision.

Ismailer noted that the team is now overhauling Project Ethos with a refreshed vision, aiming to satisfy player expectations.

Trend of Strategic Acquisitions

This announcement echoes a comparable step taken by the publisher in the summer, when they hired Rod Fergusson from the Diablo team to work on the BioShock studio Cloud Chamber.

Here is the complete message from Ismailer's announcement:

Dear Team—

I understand you all just completed your meeting - I hope you’re as enthusiastic as I am with the positive developments. Last time I shared you all a note, I mentioned the following: “I am confident in this group. You all are some of the most dedicated and creative creators we have had the opportunity to partner with - and we’re excited for that partnership to persist.”

Given your hard work and versatility, particularly over the past twelve months, you consistently demonstrate that.

The gamer responses from last fall’s Project ETHOS demo was revealing. It validated the appeal of a roguelike shooter but told us we still had work to do. It revealed the requirement for a clearer identity.

It has been motivating to see how far you’ve come. You accepted the feedback to mind and overhauled the title with a refreshed direction - one that’s ready to fulfill its promise to our audience.

The belief in this project grows every day. To advance the remarkable development you’ve made, I am thrilled to welcome Ben Brinkman as the latest Studio Head of the team. Following several months of talks, Ben comes aboard us on the specified date.

His management and experience in the competitive gaming genre is considerable, having devoted the past decade and a half producing and leading some of the most well-known titles in gaming, for example the acclaimed shooter, and most recently, Apex Legends.

Please join me in greeting Ben next week. We are all eager to persist seeing the progress of Project ETHOS in the months to follow.

David

Background of the New Leader

Brinkman presently serves in the position of senior developer and head of production at the renowned studio for Apex Legends. Brinkman previously was employed at Treyarch and Activision in diverse development positions on the Call of Duty games, and, prior to that, had stints at other industry leaders.

Game Information and Concept

Project Ethos was unveiled in last year alongside a early access event. Then, the developers portrayed the title as a "free-to-play, 3rd-person action-packed experience and an thrilling step forward on the category."

"Build your perfect run—or die trying—in this 3rd-person action shooter! Build your hero in live gameplay to fit your unique tactics," the official summary states. "Challenge the opponents with unique powers, stakes, and challenges that shift every round. Will you safely extract with your collected items? Alternatively take a risk, put it on the line, and hope your group can secure victory? The decision is yours."

Project Ethos lacks an announced launch window or platforms, but enthusiasts can look forward to additional details as production progresses.

Erin Raymond
Erin Raymond

Liam Voss is a seasoned gaming journalist and avid player with over a decade of experience in the industry.